Nearly 61% of Americans now seeking medical information online. Having a website for your practice is an affordable way to reach new patients by running various advertising and marketing campaigns. Having a website is an important component to any successful advertising campaign. 

Having a medical practice website that is aesthetically pleasing, optimized and intuitive, while being user friendly can reap many benefits for a practice, including: 

• Easily update your patients about new products and services or specials.
• Enhance patient experience by providing forms and other important resources online.
• Reduces the time spent on the phone giving information by providing accurate, clinically appropriate informational resources for new and existing patients.
• Establish your medical authority using the latest medical technologies & methodologies.
• Enhance your professional image among colleagues who are an important referral base.

The ultimate goal in healthcare marketing is usually to grow the practice or organization. This usually means attracting more patients. 

Effective and HIPAA compliant digital marketing solves issues such as:

• Low website traffic;
• Poor conversions- inquiries or new patients;
• Not being able to keep up with competition;
• Attracting the wrong audience
• Low return on investment

Digital Marketing solutions offers the medical industry many benefits like:

• Attracting better paying patients or more profitable cases;
• Directly and cost-effectively reaching “ideal patents”;
• Changing the type of patients and cases that come in;
• Gaining more professional referrals;
• Building volume for a specialty service;
• Creating a competitive-edge

Healthcare or medical purchases, whether they’re cosmetic or health-related, have higher stakes and require more trust than other industry purchases. Medical marketing needs to convey both your brand and your competence as a practice, a doctor, medical supply company, or whatever your healthcare business might be.

Healthcare marketing must comply with the privacy policies and protect sensitive private information in the process. Your marketing and advertising tools that collect data must be HIPAA compliant. Your marketing can not be misleading or have any false claims.

SEO marketing is complex and with more local businesses understanding the value of a solid internet marketing strategy that includes a mix of SEO, paid ads,  social media and content creation, the web is becoming a much tougher place for small businesses to stand out.

Because people almost always click on websites that are listed within the first three search engine result pages, getting your page ranked well is extremely important for local patients to be able to find you.

SEO increases organic web traffic and optimizes your search engine result listings.

Showing up in search engine results requires search engine optimization or SEO. Our team at McCauley Marketing Services includes SEO experts who use strategies like researching keywords, local SEO techniques, crafting meta tags, writing skillful content, and more. We can also manage search engine marketing (SEM) campaigns such as Google Ads.

In simple terms, marketing research is the act of gathering, analyzing and recording information about your target audience, your business, your local and digital competition, and any other demographics that will help market efficiently. 

Market research provides detailed insights into your competitors, understand your audiences' pain points & preferences, latest market trends, economic shifts, demographics and so forth. That’s why smart business owners leverage market research to create effective strategies.

The frequency of communication highly depends on your marketing package. The greater the package the more reports and updates you will receive.

Pro Subscribers receive a monthly complete update on your marketing campaigns. 

Plus Subscribers get bi-weekly marketing campaign updates via email and

Turbo Subscription gets weekly marketing campaign updates via email.

All subscribers may contact us with any questions at [email protected] or by simply contacting your project manager directly.

It is expected that you will provide one main point of contact through which all feedback and communication will flow to minimize confusion throughout the project.

Yes. The minimum term commitment is 3 months. After that, your marketing campaigns are on a month to month basis. 

Why? The reason is simple. We have found that our digital ad campaigns that run for at least three months or longer have a 70% higher renewal rate.

 A fully optimized digital Ad campaign requires testing, data collection, and frequency. If the campaign is too short, you reduce the probability of your customers seeing your message, and grasping it enough to take some action.

Some Ads will run longer than others. It is time to stop running an ad when there is a steady decline in results and an incline in the costs.

The time it takes for an ad campaign to be successful varies depending on your industry, where you’re advertising, and your budget.

Once the campaign is launched, we find that it takes approximately two weeks of the campaign actively running before you start seeing results.

We provide the most detailed analytics on your Ad Campaign with the largest global data sets. We employ the most trusted and recommended data collection tools such as Google AdWords, Pixel Tracking, and Google Analytics to provide you with MONTHLY in-depth stats and analytics on the effectiveness of your marketing campaign efforts.

Digital marketing allows small businesses to compete with a much smaller advertising budget. The number of potential patients that can be found online is a much larger group of people than you are likely to be able to attract with traditional marketing.

When managed effectively, get laser-focused control over where and how you spend your marketing dollars.

Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. It provides the ability to interact with your prospects and learn exactly what they are looking for. Getting to know your audience is crucial for creating trust and brand loyalty.